Strategic Management Essay Example | Topics and Well Written Essays - 1000 words - 14

Strategic attention - Essay ExampleThe companys mission statement claims, To bring inspiration and innovation to each athlete in the world. In a statement, Bill Bowerman, who is among the founders of the company, states, if you have a body, you are an athlete (Nike 2014). Nike integrates Bowermans statement as part of the companys mission statement.Among the key values of the company is its intake to deliver growth in the right way through the development of sustainable strategies that are capital-efficient, profitable, and elicit the companys scratchs(Nike 2014). These are among the companys core values of developing brand-enhancing initiatives. Despite Nikes stand on brand-enhancing initiatives, its production and growth strategies were harming the companys image. The labor crisis in Indonesia almost undo Nikes corporate image (Braddock 2011)The companys use of contracted sweatshops was among the issues that contributed towards the development of a blackball image towards th e company. Nike took measures aimed at enhancing the companys brands and its market sustainability including aiding the creation of the Fair Labor Association (Nike 2008). Consequently, the takings of issues concerning practices in its affiliates factories led to comprehensive audits of its factories across the world. Though various issues emerged after the audit, Nike has since taken measures to prevent the getting even of such issues in the future.Rindova & Kotha (2001) contend that firms co-evolve their organizational form and function to maintain a competitive bite in a dynamic environment.Nikes competitive strategy is the unique differentiation of its products and focuses on sustaining the brand to grow its operations across the world markets. The organizations growth depends on strategies that focus on enhancing the core competencies in